On marketing
For me, writing is a form of thinking, framing, and expressing perception and perspective. On marketing is the space where I write about everything I touch on spanning from brand strategy, product innovation, and design thinking to the impact of content, trends, and AI on the future of business.
Abstract and concrete thinking in marketing
Marketing is more complex and challenging nowadays than ever, and offering a data-driven/informed approach or creativity as a solution to everything is simply not wise.