My approach

I believe in thinking differently, unconventionally, or from a new perspective. While the approach and toolkit are essential, I consider creating something new and fresh and challenging the status quo more crucial. I believe every approach could be successfully leveraged if we build and maintain strong, productive relationships across all levels. That is the core of any approach I spearhead.

in action

  • I begin with in-depth market, buyer, and competitive analysis to establish a solid foundation for decision-making.

  • Leveraging research insights, I develop robust positioning, segmentation, pricing, and packaging strategies tailored to your unique value proposition.

  • Internal alignment is crucial. I focus on equipping your go-to-market teams with the tools and knowledge needed for successful execution.

  • I orchestrate a targeted initial rollout to key customers, gathering valuable feedback and refining the approach.

  • With learnings from the customer launch, I execute a full-scale external launch, introducing your offering to prospects and the broader market.

  • My work doesn't end at launch. I continuously promote, measure, and optimize to ensure long-term success and ROI.

Toolkit - Frameworks

Data-driven

  • RACE Framework: I use this to track and optimize each stage of the digital customer journey.

  • Pirate Metrics: I employ this to focus our efforts on key metrics that truly drive business growth.

  • Lean Analytics Stages: I use this to ensure we're focusing on the right metrics at each stage of our growth.

Experience

  • Customer Journey Mapping: I create detailed maps to identify and enhance critical touchpoints in the customer experience.

  • The Hook Model: I apply this to develop habit-forming features in products and services.

Agile marketing

  • Growth Hacking: I lead rapid experimentation across channels to uncover the most effective growth strategies.

  • 5Cs Framework: I conduct comprehensive analyses of our business environment to inform strategic decisions.

  • STEPPS Framework: I leverage this to create more engaging and shareable content for the audience.

and more…

Leadership

I believe in meeting people where they are and nurturing their growth journey. My leadership style centers on creating an environment where talent can flourish. I'm committed to recognizing and cultivating the unique strengths of each team member, believing that by empowering individuals, we collectively achieve greater success and innovation.

I understand that long-term company success depends on people who willingly face challenges. To encourage this, I prioritize seeing the human first, then the professional. My goal is to cultivate a safe environment that offers opportunities for everyone, ensuring that each person feels valued, supported, and inspired to contribute their best.