I am a digital strategy director, CRO expert, growth leader & strategic experience optimizer.

Toronto based with extensive global experience.

Brand & Digital Strategy

Digital Experience Transformation & Revenue Growth

DTC Ecommerce Strategy & Optimization

Content Marketing, Storytelling, Narrative Building, Content Ecosystem Building, Strategic Content Programs, AI Content

Product Marketing, Messaging Strategy

Growth Strategy

Customer Journey Mapping

Human-Centered Design

Go-to-Market Strategy, Product Positioning

Sales Enablement

I worked for and collaborated with many global brand and companies.

Some interesting things I have done so far:

Driving impactful results: I've successfully led B2B strategic content initiatives that enhanced brand presence and drove revenue for global brands. I owned content and digital strategy portfolio and program initiatives for Android.com, Aon.com, Deloitte.com, Fairmont.com, All.Accor.com, Sofitel.com and many more.
Cross-functional leadership: I’ve built and led high-performing content teams to deliver innovative solutions, collaborating closely with product, engineering, and executive teams.
Executive collaboration: I’ve partnered with CMOs, CPOs, and CSOs to align marketing, brand and content initiatives with broader business goals.

Currently at Huge Inc (IPG Group)
Deloitte Global Brand
Accor North America (Fairmont, Sofitel)
Multiple startups in commerce and telecommunication (Zangi, Globbing)
Orange (Telecommunication)
Product marketing, campaign management, experience strategy, demand generation and growth, marketing and customer discovery & research, content strategy, customer journey mapping, OKR planning, measurement & performance, sales enablement, C-level clients relationship building, extensive stakeholder management experience.
Bachelor's and Master's in Commerce and Marketing from Jean Moulin Lyon 3
Certified Product Marketer by Product Marketing Alliance
Certified Agile Practitioner by Scrum.org
Certified Design Thinking Practitioner by IBM Design
English
French
Armenian
Russian
Japanese
Experience using AEM, Adobe Target, Sitecore, Contentful, Google Analytics, Heatmaps, Figma, Miro, Coda, Airtable, Jira, Box, Marketo, Eloqua, HubSpot, Salesforce, Shopify, Webflow, Social Media Platforms (IG, Tiktok, YouTube, LinkedIn etc.), Coda, AEM, Sitecore, Contentful, Monday.com, Asana, Social Media Platforms
I have been volunteering as a career mentor for almost 4 years on various platforms. You can reach out to me for a free mentorship session on https://adplist.org/.

Hospitality

Commerce

Entertainment

Luxury

Retail

B2B

Tech

Education

Insurance